The last of the late spring snowstorms are winding down here in the Midwest, and it won’t be long before corn goes into the ground. With corn-planting, of course, comes atrazine applications. And though atrazine doesn’t get much use in the colder months, this winter hasn’t been a quiet one for the notorious herbicide and its manufacturer, the Syngenta Corporation.
In the last few months, investigative reporters in the U.S. and Canada have highlighted Syngenta’s desperate scrambling to discredit atrazine’s critics. Recent pieces in major outlets like the New Yorker and Canada’s 16 x 9, building on important findings first published in 100Reporters, have pulled back the curtain on Syngenta’s PR machine for a broader audience. The message? In the pesticide industry, spin is half the business.