The pesticide industry’s latest “we're on your side” PR campaign is in high gear this summer — on the web, in ads, lobbying. Their cross-country road show features people dressed as rats, West Nile-spreading mosquitoes, Lyme disease-carrying ticks and community-destroying weeds that, were it not for pesticides, threaten to overrun our homes, schools and Little League fields.
“I’ve heard that we don’t need to use pesticides, is that true?” False, says the “Facts” page on the Debug the Myths website. Herbicides, for example, are essential to fight allergies and asthma, cracks in roads and sidewalks, and prevent overgrown bus stops. And they're serious. These alarms are delivered by RISE (Responsible Industry for a Sound Environment), they’re attracting attention and they’re blocking legislation.