Two weeks ago today, I was heading south for the inaugural "ShiftCon" gathering in Los Angeles. It was a fascinating event, attracting hundreds of women (and a handful of men) committed to "Shifting the Conversation" about health, wellness and the environment through social media activism.
My top two takeaways left me feeling optimistic. The first relates directly to our campaign work here at PAN: the pesticide problem is now front and center in the conversation about GE crops, and the link between the two is crystal clear. This is hugely encouraging. And the second? It may be obvious, but at ShiftCon it was palpable: the social media world is an astonishingly active and powerful place.