agriculture

Marcia Ishii-Eiteman's blog
By Marcia Ishii-Eiteman,

Tomorrow morning, as you pour milk into your kids’ cereal bowls or buy a latte to get you going, take a moment to think about the dairy and other family farmers who will be braving gusty winds off Lake Michigan to converge on the steps of the Chicago Mercantile Exchange. These farmers are demanding an end to the price fixing and speculation by traders that has bankrupted thousands of family farmers across the U.S., while spurring food crises worldwide.

Marcia Ishii-Eiteman's blog
By Marcia Ishii-Eiteman,

A new UN report released today is making headlines: Agroecological farming can double food production within 10 years, while mitigating climate change AND alleviating poverty.

Yes!! I was elated to read the morning’s coverage of this highly anticipated report from the UN Special Rapporteur on the Right to Food, Olivier de Schutter. I've been writing on the very real need to prioritize policy support for and investments in agroecology for quite some time, but it is truly encouraging to see such a clear, affirming statement coming from the UN.

Marcia Ishii-Eiteman's blog
By Marcia Ishii-Eiteman,

In a new report, the U.N.'s Food and Agriculture Organization (FAO) stressed the need to transform agriculture and adopt “climate-smart” practices. No news there. The real surprise is what "climate-smart" ag does not mean for FAO.

Kathryn Gilje's blog
By Kathryn Gilje,

Big Ag is on the defensive, and women are coming to the rescue. Citing Michael Pollan and Food, Inc. as two particularly large blemishes to overcome, large-scale agriculture commodity and marketing associations hired the PR firm Osborn & Barr (a regular for Monsanto) in search of a better image. They unveiled their approach in November: a woman-to-woman marketing campaign targeting urban and suburban women. Knowing that women control most household spending, Osborn & Barr is betting on farm women as messengers that offer a more palatable face for industrial agriculture, and who offer a relationship that is difficult to turn down. Amy Nuccio of Osborn & Barr commented, "Consumers don't want a slogan, they don't want an ad campaign. They want a real relationship, which led us to this strategy of woman-to-woman." They’ll have to be careful, though, because it turns out women oft dig past the hype when it comes to the health of our children. Witness a recent attempt to woo moms, Corn Syrup Lobby Courts Mommybloggers, Gets Spanked.