Another October is passing, in a rosy fog of marketing and special events meant to raise awareness about breast cancer. Everyone from the National Football League to fast-food franchises is cheerfully urging us to walk, run and shop to find a cure for a disease that now affects one in eight women in the U.S.
The attention is certainly warranted. But a growing chorus of commentators is now urging us to "rethink pink." What should we do instead? I’d say let’s put more energy into doing what we can to reduce our exposure to carcinogenic chemicals. Seems like pure common sense.