Wednesday, March 2, 2011
Patagonia Music Collective Project Launches
John Scofield Song, “How Deep”, Will Be Sold via the Patagonia Music Collective with Net Proceeds Going to PAN
The collective brings together musicians, fans and grassroots environmental groups. Artists, such as John Scofield, have donated unreleased tracks that will be sold for $.99 with net proceeds going directly to the artist’s favorite environmental group. Scofield and Patagonia have joined together to benefit Pesticide Action Network. When a fan, activist or customer purchases “How Deep” for $.99 via the Patagonia Music Collective, net proceeds will directly go to Pesticide Action Network North America in the artist’s name.
“PAN is delighted to be a part of The Patagonia Music Collective. We’re thrilled that Patagonia and John have come together to raise funds for, and awareness of our work; and we find this new model of giving to be very exciting,” said PAN Executive Director, Kathryn Gilje. “We see the project as a fun and creative way to bring new people into the environmental justice movement through great music.”
Patagonia views the “collective” as a new model for green giving, as well as a way to engage a non-Patagonia demographic in environmental activism. The Patagonia Music Collective will launch with 24 tracks with additional tracks released each subsequent week from established acts and emerging artists. Exclusive compilation records and more will be available at varying intervals at Patagonia stores worldwide.
“Patagonia is always looking for unique ways, above and beyond the 1% of sales we donate annually, to help fund the environmental movement,” notes Rob BonDurant, Patagonia’s VP of Marketing, “Musicians have been approaching Patagonia for years asking how they can be involved in the enviro work we do. This is our answer. Artists generously donate unreleased tracks – and the enviro group receives money from the song’s sales to fund its work. We are very excited about facilitating a direct connection between an artist’s fans and the grassroots groups working to save the planet. We’re hopeful fans will learn more about the group and cause their favorite artist supports and personally get involved.”
The tracks will be available at www.patagonia.com/music, through a dedicated iPhone® app and a web widget player on participating artist’s websites. Fulfillment will be handled by iTunes®. Visit www.patagonia.com/music for details.
Other musicians on board thus far include Jack Johnson, Pearl Jam, Bonnie Raitt and Jon Cleary, Maroon 5, Philip Glass, Zac Brown Band, moe., The Bad Plus, Blitzen Trapper, Mason Jennings, John Scofield, Piers Faccini, Switchfoot, Brett Dennen, Ky-Mani Marley, Sun Kil Moon, Umphrey’s McGee, Ben Solee, RaRa Riot, Spoek Mathambo, Taj Mahal, Toad the Wet Sprocket, Drive By Truckers, Bobby Long, String Cheese Incident, Ki: Theory, Moondoggies, Vusi Mahlesela, Disco Biscuits, O.A.R., Ziggy Marley, Los Lobos, Dawes, Abigail Washburn, Big Head Todd & the Monsters, Brandi Carlile and many more.
About Pesticide Action Network North America
Pesticide Action Network North America (PAN North America) works to replace the use of hazardous pesticides with ecologically sound and socially just alternatives. As one of five PAN Regional Centers worldwide, we link local and international consumer, labor, health, environment and agriculture groups into an international citizens’ action network. This network challenges the global proliferation of pesticides, defends basic rights to health and environmental quality, and works to ensure the transition to a just and viable society.
Patagonia, with sales last year of over $333M, is noted internationally for its commitment to product quality and environmental activism. In Fall 2011, the Company’s entire product line will be recyclable thorough its Common Threads Recycling Program. The company also advocates corporate transparency through its interactive website, The Footprint Chronicles®, which outlines the environmental and social footprint of individual products. Patagonia was featured as The Coolest Company on the Planet on Fortune Magazine’s April 2007 cover.